Engage Web January 2009 - Engage Web

Keep the content relevant

Posted on January 27, 2009

In our experience of promoting the benefits of adding regular, fresh written articles to websites we have come across a wide range of attempts by different website owners to achieve the same results without quite getting there.

Here is a list of the most common mistakes:

Posted by Cheryl Mathews

How can I find content to write about?

Posted on January 23, 2009

If you’ve realised that you need to write content for your website in order to help your natural search rankings, and you’ve managed to set aside some time each day for yourself, you now have to work out what to write about.

There’s nothing more daunting that staring at a blank page, a page that is just waiting for your input, for your thoughts and ideas. What do you write about?

More importantly, how do you find something to write about quickly so that you don’t find all of your valuable time that you’d saved for writing disappears while you stare blankly at a white page?

Simple, first of all decide what your website is about. Decide what sort of things people would be looking for to find your website. Then make a list of these things. For example, if your website offers top end cars for lease or days out, you should make a list of the best car models and makes that you offer.

Then, visit Google (you know the website, big search box in the middle) and enter one of your terms. If we continue with our example, you could enter ‘Aston Martin’. Then, click on the ‘News’ tab at the top of the page, will show you a list of news items for your search. You’ll probably see stuff about Aston Martin business news, share price, new models and stories about celebrities who have bought them, often involving footballers.

Any one of these stories can be rewritten (not copied, if you copy it, Google will know and will ban you) and then used for your site.

You can repeat this procedure with your other key phrases as well.

If you’d like to streamline the process a bit, why not subscribe to Google Alerts at the bottom of the page? This way you’ll get emails as often as you want them with news headlines relating to your keywords. The ideas for content come to you!

You should never sit staring at a blank screen ever again.

Posted by Matt Jones

It’s all in the title

Posted on January 20, 2009

It’s all in the title – or is it?

When it comes to writing daily content for your website, it is important to realise that writing for the web and SEO purposes is not precisely the same as writing for a magazine, journal, newspaper or any other form of offline content.

When you’re writing for an offline source, a title needs to grab the user’s attention so the writer would generally try to make it intriguing, use a play on words or a pun, or some other such method.

However, a title for the web is different.  Users of your website have generally typed their search query into a search engine and that search engine, let’s assume it’s Google as that’s the one we all care about, will have already crawled the content and presented them with what it feels is relevant and the title is a major factor in this.

So, when writing a title for an article on the web, the title should ideally contain the keywords you want it to rank for or a search term that people are likely to search for in Google as the title will then help the article to rank for that search term.  From a search engine’s point of view, the title is the most important part of your page and Google isn’t clever enough yet to ‘get’ the joke or clever pun you’re trying to put into it.

Posted by Cheryl Mathews

What to write about

Posted on January 18, 2009

So you’ve read all there is to read about the benefits of adding fresh, unique content to your website regularly and you’ve decided to add a Blog or News section to your website.  It’s time to start writing, but what should you write about?

You’re writing to build the profile of your website and so for many companies it is very tempting to fall into the trap or writing adverts saying how great your services are and even to put a few testimonials in there, but STOP.

Your writing does not (more…)

Posted by Cheryl Mathews

Is content more important than SEO?

Posted on January 15, 2009

One thing people often ask is what’s more important, regularly updating my website or having SEO performed on the site?

It’s not that simple however, as that’s the same as asking should I go on a diet or should I exercise? You can exercise as much as you want, but if you continue eating rubbish and drinking heavily you won’t find your health improve much.

Having your website updated regularly is very important, and in many cases vital for the success of your website, but if you don’t have SEO performed on your site your content could be going to waste. For example, you might have errors on your website that prevent your website from being indexed, or in some cases even get your website banned.

You should look at content as a way to regularly update your site and provide worthwhile info on what your website is about, but your SEO is like opening up the door to your content and ensuring that it’s treated by Google in the way that it should be.

Is content more important than SEO? No, they’re both equally important, and if you have content without SEO you could be throwing good money after bad.

Posted by Matt Jones

Getting over content writer’s block

Posted on January 8, 2009

No matter how well you know your topic, trying to write something on a daily basis can become a little difficult and sometimes you might find yourself with that all famous ‘writer’s block’.

First thing first, although you need to publish every day in order to get the real benefits of content, that doesn’t mean you have to write every day so (more…)

Posted by Cheryl Mathews

Content throughout the holidays and weekends

Posted on January 1, 2009

Adding regular content to your website can be very time consuming, and when you’re running your own business, finding time to update your website isn’t easy. If you do find the time, chances are it will be irregular and you’ll end up writing a few pages in one go, and not being able to do it again for a while. This is where spacing out your content comes in.

As far as Google is concerned, a website that gets updated daily is more likely to get indexed more often than a website that has several updates one day, then nothing for weeks. So you’re much better off having one article every two days on your website than adding ten articles all at the same time.

Luckily, using blogging software like WordPress, this doesn’t have to mean you’re sat at your computer writing a post every day. You can write several posts at once and use the schedule facility to publish them at future dates. This means you can have your website updated with content at weekends and holidays, such as New Year’s Day (today) without actually spending your holiday working.

Content exists to make your business work smarter, bringing you more traffic and customers without the need to work harder.

Posted by Cheryl Mathews

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