Engage Web November 2008 - Engage Web

Why is it important to vary your content?

Posted on November 27, 2008

One question that people often ask with regards to their content is why they can’t just promote their own products and their own services. If they have a service or a specific product, they want to write about, feature content about that on their site.

Relevance is important, it’s true. You need to feature content that is relevant to your website and your business, but if you just write about the same thing every day you’ll suffer in the long run. The problem is, by writing about your service, and just your service, using your keywords each time, you won’t be increasing your chances of receiving any longtail search traffic. Opening up your website to the chances of receiving more traffic is the essence of what content is about, for this reason you need to vary your content.

This doesn’t mean you should write about things that are unrelated to your site, instead you should broaden the topics that you write about so that customers who are interested in your services are more likely to find you.

The short answer is that if you offer interesting content that people would actually want to read, you’ll get more traffic.

Posted by Cheryl Mathews

Why is content a good idea?

Posted on November 25, 2008

This is the first question many clients ask when they start talking about content and there are three basic, main reasons:

  1. Regularly updated website – the internet is full of outdated, ancient websites that people have thrown together and no longer look at.  If content is out of date and sometimes even irrelevant, then Google will not rank it highly as Google wants to return the most relevant websites to its users. Adding content regularly means you are updating your site regularly, which Google likes and will reward you for.
  2. Additional links – each link you get to your site is like a vote of confidence in your site.  Adding regular content will attract links naturally, and importantly, for free.  The more interesting your content and the more relevant, the more links your site will get and people will begin to find your site more, visit it more, your traffic will increase and your site may begin to be seen as a bit of an authority in your industry.
  3. Long tail rankings – many people want to target three or four specific phrases and although content can certainly support this, it will actually reward your site with much more.  if you are writing regularly in and around your subject(s), then naturally your content will contain what are known as ‘long tail keywords’, i.e. the keywords related to your subject that are two or more words long.  You will begin to rank for a lot of key phrases that would be impossible to target specifically all at once through normal SEO and could be costly through PPC.

We could ramble on and give many more reasons, but these are definitely three of the main ones.

Posted by Matt Jones

The difference between good content and bad content

Posted on November 18, 2008

When it comes to adding content to your website, it’s not just a matter of any content will do. You need to make sure the content you add is of a sufficiently high standard in order for it to work. It needs to read well, be concise, interesting and informative. Above all, you need to write content that people will want to read.

Many people understand the importance of adding regular content to their site, but just don’t understand the right way to do it. If you add badly written, nonsensical drivel to your site, like many people do, not only will you not be benefiting your site, but you will in fact be hindering it.

If you’re looking for a content writing partner or just to outsource some web copy, be very careful you use, as you could be hiring content writers from anywhere in the world, with a different mother tongue to what you’re after. English written by anyone who isn’t fluent in English is rather easy spot, both by your website users and by search engine algorithms.

Add quality content, not gibberish.

Posted by Cheryl Mathews

My Business Doesn’t Need Content

Posted on November 11, 2008

Particularly in niche industries, content can be quite difficult to write, especially on a regular basis.  In fact, those in niche industries often believe that content is not even necessary for their business.  They look at what their competitors are doing, see that they don’t have it, so why should they need it to compete?

This is precisely the perfect scenario for content.  Get ahead of the comeptition before they even catch on to the idea.

If the content is difficult to write, then it is all the more worthwhile and will work even better for your site.  When people search for information in a niche industry, there is less to find and your content is more likely to rank – providing everything else on your site is as it should be, of course.

Posted by Cheryl Mathews

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