Engage Web August 2008 - Page 2 of 2 - Engage Web

Some SEO companies can’t move forward

Posted on August 7, 2008

Content is a relatively new idea in the field of SEO, so much so that a great many SEO companies have yet to embrace it or even understand it. Content is very simple, the more you update your website the more you’ll be spidered, the more relevant information you add the better you’ll rank for terms related to your industry.

Yet the leading lights in SEO in the UK just don’t understand it. They’re unprepared to move on and insist on sticking with the same well-used ideas. Sure, some of these ideas work, but some of them don’t. (more…)

Posted by Darren Jamieson

Web Tool Ideas

Posted on August 6, 2008

Coming up with ideas for web tools can be as diffcult or as easy as you want it to be.  You can have very simple tools that provide a basic feature – for example a tool that can calculate mortgage repayments, or one that finds the nearest driving test center when you type in a post code.  Or you can go for more complex tools – a tool that helps to plan a journey, or one that gives you recommendations on what books to buy based on what books you already own.

Simple or difficult, web tools must have all one thing in common – simple input, detailed output.  The user must do the minimum amount of work and yet get a lot of information back from the tool.

Posted by Carl Hopkinson

Web Strategy – What Is It All About

Posted on August 5, 2008

A question that I often (well every now and then) get asked by various people is why they need to have a web strategy.  I think that if you don’t know why you need a web strategy, then you definitely do need one.  A web strategy is a plan.  A plan of what you should be doing for the next two to three years online.   If you do not know what you are planning on doing online over the next few years, then you will make mistakes that may cost you a lot – you could lose sales, fall behind the competition, even damage your online reputation.

Having a strategy and then sticking to it is very important. You need to work out where you want to be in two years, then work out what you need to do to get there.  Working out where you want to be is the easy part, working out the best way to get there is the difficult part, and that is where Stuck On can help.  We can help you to work out what you need to do to achieve these goals.

Stuck On can create a strategy for you that will detail all the work you need to do over the next few years, detailing areas you need to concentrate on online, what things need to be done and when they need to be done.

Posted by Carl Hopkinson

New content and social bookmarking

Posted on August 4, 2008

We write some really great content for our clients here at Stuck On.  Thats a fact.

However, when we write it, including some great videos and cartoons to add to the mix, its also necessary to get it out to the wider world.

One way to do this is by using social bookmarking sites such as Digg and Technorati to ensure a good spread around the world wide webernet.  We use our own accounts to add things that we have written (only the very best by the way) so that others will also see this who have similar interests. (more…)

Posted by Matt Jones

Content without SEO – is it OK?

Posted on August 2, 2008

As one of my many tests as I do my daily work, I have been testing a site with content but no SEO.

There have been very little on-page SEO tags added, other than title, H1 and the text itself.  No off-page SEO has been done, with only a few links from social bookmarking sites such as Digg and Technorati.

So, how well has it done?

Well, I have been quite surprised.  There are no description and keyword tags in the pages, no doc type declaration at the head of the file, yet Google loves the site and pages are indexed very well indeed with some good rankings. (more…)

Posted by Matt Jones

Video content – can it help?

Posted on August 1, 2008

We have been testing the use of video content recently for one of our clients with some great success.

Firstly, we used it in an industry that is as yet, not video-savvy, so we expected something quite good to happen – and we weren’t let down.

For confidentiality reasons, we cannot disclose the client or their industry (at their request), but enquiry levels (and sales) jumped by 4 TIMES in a SLOW month in an industry thats having a ROUGH time.  Remarkable, don’t you think? (more…)

Posted by Matt Jones
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