Engage Web June 2008 - Engage Web

Images can be sticky content too

Posted on June 30, 2008

We recently created a tube map image for one of our clients that did exactly what we wanted it to – cause a stir.

The image represented the industry as a whole and depicted the various parts of the industry by tube lines that interlinked at particular points.  Great image it was too.

So, even though there was no interactivity within the image, because of (more…)

Posted by Matt Jones

People like content even though they don’t know what it is

Posted on June 29, 2008

Speaking with a client earlier this week, it was clear that whilst they believed in my own particular brand of SEO (after all, they have been very successful because of it), that they didn’t really know what ‘content’ as I put it was.

I asked them a few questions about what they did on the web, what sites they visited and what they used to do on the web when they first started out. (more…)

Posted by Matt Jones

We offer SEO for free

Posted on June 28, 2008

When I explain to a potential client about the services that Stuck On offers, I mention that we also offer free SEO advice.

Why do we do that, you may ask?

Well, when we explain our strategy to win the online battles for our clients, it is sometimes (more…)

Posted by Matt Jones

Don’t be scared, we also know how to impress your boss

Posted on June 27, 2008

Here is a list of  few reasons why Stuck On are different from a lot of other online marketing (how I dislike that phrase) companies: (more…)

Posted by Carl Hopkinson

What have you added to your site today?

Posted on June 26, 2008

Over the past few months, I have started to see a very interesting trend online.  More and more companies are starting to add extra sections to their sites.  Sometimes it is just a company news page, other times it is a tool, sometimes it is in depth industrial news.

Nothing new there then, large company sites are always adding new things I hear you say.

True.  However, what would you say I said that some of  these were small companies of only 3 or 4 people?  And that they were adding all of these things to their site constantly.  And that they were moving up the SERPs for all relevant keywords?   And they were gaining more leads than ever before online, while competeing with the daddies of their industries?

Know what I would say?  I would say: “Those are our clients.  They are glad they are our clients.  Do you want to be our client?”

What happens next is up to you…

Posted by Carl Hopkinson

Negotiations, negotiations

Posted on June 25, 2008

Today we have been discussing investments with a company who want to add some financial muscle to the egg-heads at Stuck On.

All very good for our clients as it means (more…)

Posted by Matt Jones

Prioritising your website’s blog

Posted on June 24, 2008

Be honest, if you had to write on your own company website everyday how much of a priority would it be to you? Would you put off phoning a client to write an article about how your service benefits customers, or hold off sending out an invoice to write about a news item that relates to your business?

Most people would say no, of course not. The process of doing business, running your own company and servicing your customers comes before writing your blog, writing on your website. It’s only natural, but that’s where many companies fail to make the step up to the next level. (more…)

Posted by Jake

What value do blogs on a sub-domain have?

Posted on June 23, 2008

One problem we often come across with websites is when the website owner, or usually the design agency, has created a blog for the site and housed it on a subdomain, or sometimes a completely different domain. For example, they might have created news.directcontent.co.uk, instead of directcontent.co.uk/news.

What’s the difference though? Surely it doesn’t matter?

Well actually it’s critical. Housing your blog on a subdomain has no impact to the SEO of your website whatsoever. Yes it will provide a few external links, but it will add nothing to the content of your site because Google sees it as a different site entirely. Any content you add to a blog on a subdomain isn’t counted towards the content on your website. (more…)

Posted by Jake
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