If you were ever in any doubt that adding content to your website on a daily basis will give a significant boost to your rankings, just look at the best and most illustrious content case study: Wikipedia.
Wikipedia has nearly 400 million pages listed in Yahoo! and ranks for practically every search term you care to enter into Google. Have you ever wondered how Wikipedia ranks for everything, why it’s always there at the top of the SERPs when you’re looking for something?
It’s content, content and more content. Wikipedia has billions of pages and receives thousands of updates every day. It features pages on every subject and they all link to each other. You could spend from now until the end of your life reading Wikipedia and never finish it; because they’re adding stuff to it quicker than you can read it! (more…)