Engage Web May 2008 - Engage Web

The Wikipedia effect

Posted on May 31, 2008

If you were ever in any doubt that adding content to your website on a daily basis will give a significant boost to your rankings, just look at the best and most illustrious content case study: Wikipedia.

Wikipedia has nearly 400 million pages listed in Yahoo! and ranks for practically every search term you care to enter into Google. Have you ever wondered how Wikipedia ranks for everything, why it’s always there at the top of the SERPs when you’re looking for something?

It’s content, content and more content. Wikipedia has billions of pages and receives thousands of updates every day. It features pages on every subject and they all link to each other. You could spend from now until the end of your life reading Wikipedia and never finish it; because they’re adding stuff to it quicker than you can read it! (more…)

Posted by Jake

Is buying links better than adding content?

Posted on May 30, 2008

A great many SEO companies purchase links for their clients. Because of the nature of link buying, in that Google thinks very poorly of it, the SEO companies that do it tend to keep it quiet.

However do it they still do. The reason they buy links for their clients is because, by and large, link buying still works. You can spend a few thousand pounds on links for your website, and assuming you’ve gone to a half decent link supplier, you’ll begin to see results with your search engine rankings.

However, this is a very short-term strategy. The reason for this is that most links you buy aren’t actually bought; they’re rented. You only pay for the link for the term of your contract with the SEO company. Once your contract has expired, the chances are that your link will be removed. So spending all of that money on links is something you’ll need to keep doing, just to remain where you are. (more…)

Posted by Jake

Can’t I just copy content from another website?

Posted on May 29, 2008

If you’re planning to add content to your website yourself instead of paying someone else to do it, you might be thinking what’s wrong with simply finding a website that has content relevant to you and just copying it. After all, what are the chances of your readers, your customers, actually finding the website you’ve taken the content from?

It’s true. The odds are no one will know. If your website sells snooker and pool tables and you want some content on your site to attract people who are interested in snooker and pool, you could easily find a site that offers snooker news and just copy some of the articles and paste them onto your website. (more…)

Posted by Jake

I can update my own website!

Posted on May 28, 2008

If you’ve bought into the idea of content and realise that yes, you should be updating your website on a daily basis, you might be thinking that you can do it yourself. After all, why enlist someone else to write on your website? It’s your business, your company. No one knows how it works as well as you.

That’s a noble theory, and one we encounter often. Many times website owners try to add content to their websites themselves on a daily basis, with varying results. (more…)

Posted by Jake

Win the internet with content

Posted on May 27, 2008

If you were to ask me why adding updating your site constantly with new content is so important, the first thing I would do is tell you that it is important because it helps to pay the bills and keeps me in cakes 🙂

Then I would give you a list of reasons, most of which can be read on the page about our flagship product, Everyday Content. Then once I had given you that list, I would then start talking about my favourite reason from that list – gaining site authority. Whilst we have touched on site authority in Google before in a previous post, I feel that the benefits of becoming an authority site need to be elaborated upon.

(more…)

Posted by Carl Hopkinson

Why update your website?

Posted on May 26, 2008

All too often when web designers create websites, they build the pages, add the content and think that’s it; job done. They don’t revisit the site then until it’s time for some renewal process, or the website owner asks for an update.

Owners of the websites are just as guilty, they think once they have a site online the traffic will come as if by some divine right. That just doesn’t work however. In order to get traffic to a website there needs to be something there in the first place. (more…)

Posted by Jake

Do SEOs do enough with content?

Posted on May 21, 2008

I’ve been speaking with an old colleague who’s looking to land a senior SEO role in London.

He knows all about SEO strategy, all about on-page, all about all those things you really need to know from a top-down, strategy standpoint to help any company do much better online.

Now, he’s been a journalist for more than 10 years and an SEO for just a few. From my perspective, that makes him absolutely perfect for this type of role. Yes, he’s maybe not as experienced in years as other rival candidates but the fact that he writes some of the best web content — and lots of it — makes him overwhelmingly the best man for the job. (more…)

Posted by Carl Hopkinson

It’s not just content, it’s quality content that counts

Posted on May 20, 2008

When considering what content to add to your website, it isn’t just a matter of any content will do. While yes, Google likes to see that a website is updated on a daily basis and that it has new pages and information added frequently; the quality of the content is paramount.

Therefore outsourcing to the cheapest supplier or having one of your own staff writing on your website isn’t necessarily the best way to go about it. (more…)

Posted by Jake
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