Cruise line to focus on better SEO

Posted on September 27, 2012


One of the biggest cruise operators in the world is to start a major recruitment drive for its digital marketing team in the UK.

The five new members of Royal Caribbean staff are set to come on board in 2013 adding to a team presently thought to comprise just two.

It is understood that the majority of roles will be in search engine optimisation, social media and web development.

It is likely that many will be working on the cruise line’s new £2.5 million campaign, ‘The Sea is Calling. Answer it with Royal Caribbean’.

Designed to attract a younger passenger list, traditionally, cruises are the preserve of retired couples.

It is likely that a large aspect of the campaign will be directed through social media channels, and therefore likely the new hires will need to demonstrate a grounding in the area.

As such, anyone applying for the social SEO jobs should highlight their people skills, account management experience and marketing knowledge.

Whilst a high number of fans will be the aim of Royal Caribbean, it is probably best not to promise instant followers. Those that do rarely deliver, and are increasingly thought of wearing a black hat.

Further more, whilst a love of Twitter will likely go down well, relying on one channel alone will not be favoured. People who can match the campaign’s voice and tone across all platforms will be sought.

The campaign will also run concurrently across cinema, printed press and television mediums and is due to get under way in the coming months.


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