Content writing is first among equals in SEO

Posted on January 26, 2010


Search engine optimisation (SEO) is a complex sphere of activity and reputable SEO firms offer no guarantees. A range of strategies can be employed and their specific nature should be tailored to the precise requirements of the business concerned. That said, there are some general principles which apply to most web strategies. One of these general principles is that the major search engines and potential customers welcome content that is relevant, regularly updated and rigorously checked.

Content is just one component in a potentially successful SEO strategy. It can be supplied via a website in the form of web copy, blogs, articles, press releases and so on. Content writers have to focus on providing copy which is of interest to readers whilst bearing in mind the overall web strategy. Informative pieces pertinent to the sector normally do well. Humour has to be sensitively deployed, but it can be an effective tool. The content should contain keywords and attract links. In other words, it should conform to the standard SEO guidance.

There is a happy confluence of interest between what readers and search engines appreciate with regard to content. Skilled content writers have the experience to balance the requirements of the readers and the search engines. Preference can sometimes be given to the needs of readers because there is little point in attracting potential customers if you can’t sustain their attention. It is important to break up the text because reading on the net is not like reading a book.

SEO strategy is becoming increasingly sophisticated and now incorporates the use of social networking sites. However, of all the SEO strategies, the provision of high quality writing is first among equals.

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