The Britain’s Got Talent live final aired this past weekend, with favourite Susan Boyle narrowly losing out to street dance act ‘Diversity’. While the show attracted a massive TV audience, the website also attracted a huge online audience for ITV.com, according to Hitwise, the company that monitors Internet usage trends.
Searches for ITV’s website increased by 100% just before the live final, which saw the website become the 36th most visited UK site on the Internet.
Robin Goad from Hitwise stated:
This was the website’s busiest day over the last three years – and therefore probably ever.
This shows a big online trend for users looking for film and TV related searches, with 15.4% of the top 300 search queries on Google News for the first three months of 2009 being for film and television.