Bringing mobile users to your news feed

Posted on May 6, 2015


Google’s mobile-friendly search algorithm is now fully rolled out, so you will have no doubt ensured that your website pages already conform.

However, there’s a lot more to attracting mobile users than just presenting a well-organised news feed, as giving visitors a rewarding experience is also key to attracting more traffic.

To entice a greater number of mobile users, you need to consider who your target audience is. Many mobile visitors will be bored commuters or workers on a break. In essence, they are people looking for the occasional distraction during otherwise busy days.

Getting these people to read your news feed regularly is no trivial task. First, you need to provide quality content that catches their attention and prevents them from hitting the back button. Next, you need to encourage them to come back regularly by providing frequent updates with new and interesting information. Also, remember that these are busy people using small-screen devices, so your content should be concise and to the point.

However, providing frequent, concise, high-quality posts for a website can take considerable time. Even if you’re lucky enough to find an affordable and talented freelance writer, you may lose him or her when a better offer comes along. Lone writers, even experienced ones, also often miss errors in their own work because they focus more on the content.

The best way to obtain regular content is by using an experienced copywriting agency. These services often have access to hundreds of writers, as well as their own in-house editing teams. This means that you’ll consistently get error-free work, on time, every time.

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