BrightonSEO: Key takeaways – part 1

Posted on September 15, 2021

 

Last Friday, I travelled down to Brighton for one of the biggest search conferences in the UK, BrightonSEO. You may have seen my Instagram Stories in heavy use during the day, and now it’s time to explore a few key takeaways.

There was a wide range of talks available at the conference, with five different topics all running at the same time. That made it difficult to choose which talks I wanted to go and watch, but eventually I chose to go to the talks on the following topics:

• User Intent
• Technical SEO (search engine opitimisation)
• On-Site SEO
• Local SEO

These all gave plenty of food for thought, so today I’m going to address the first two of these subjects, then continue with the other two for tomorrow’s blog.

User Intent

There were three speakers for this topic who explored a wide range of user intent topics, including looking at user journeys, cognitive bias, and audience intelligence through SEO personas.

The first talk was from Jack Nottidge whose talk explored the topic of User Journeys and why search experience is about more than Google’s Core Web Vitals. The talk also gave some great ways to improve your content through an enhanced version of the content creation process.

Next up was Kenda Macdonald who looked at cognitive bias and how this can affect your marketing. This talk looked at the psychology behind consumers and explored how your marketing could be biased, and how to solve this issue to improve your conversions.

The third talker on this subject was Rory Hope who looked at audience intelligence and how to integrate data sources to develop SEO personas. This talk showed demonstrated ways to use different online platforms like Twitter Lists and paid platforms to create SEO personas.

Technical SEO

The second set of talks I went to was all about Technical SEO, and had some amazing speakers. There were many topics explored, including page speed and Core Web Vitals, using the programming language Python, and static and dynamic site generators.

Stepping up first was Joe Williams who talked all about improving your mobile page speed and Core Web Vitals. This talk was amazing and showed you how to optimise your website to meet the latest Google core algorithm update.

Lee Foot then explored how you can use Python to subcategorise your website’s products so that the site has a better navigation. This informative and has inspired me to start learning Python for SEO.

The final technical SEO talk was by Reza Moaiandin who explored the basics of modern static and dynamic site generators like Headless, Gatsby, Contentful and Contentstack.

Tomorrow, I’ll run through what I picked up on the other two topics of On-Site SEO and Local SEO.

  • […] Yesterday’s blog went through two of the topics I attended talks on at last Friday’s BrightonSEO, which is the biggest search conference in the UK. […]

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