Engage Web logo - horizontal-resized
Engage Web Logo White Landscape

Yahoo ads set to Tumbl onto news feeds

Yahoo ads set to Tumbl onto news feeds

Following its much publicised $1.1 billion (£723m) takeover, Tumblr users are bracing themselves for a deluge of news feed ads from new owner Yahoo.

With Yahoo’s head honcho, Marissa Mayer, saying the two companies are a “beautiful fit”, users are also expecting to see Tumblr posts on their news feeds soon. Time will tell just how well the two slot in with each other but for Mayer’s part, the details are all in place.

The CEO said:

“You don’t set out to do an acquisition like this; you do this when it makes sense”

She went on to describe Yahoo as great in some areas, such as sports and finance, and said that Tumblr offers greater breadth for art, fashion and travel. She also spoke about how the different demographic of users will be a strong foundation from which to move forward.

Most notably, she explained how she expects Tumblr to grow with the injection of Yahoo’s search expertise, and how her company will be helped by Tumblr’s innovation.

It is the potential changes in advertising that will make the headlines over the next 12 months, though.

Realistically, Tumblr is not a huge money maker, having raised just $13m in revenue in 2012. It is this that Yahoo will surely be looking to change and most users are expecting this to be achieved with advertising.

How long ads will take to appear remains unclear but there has already been one minor change, with Tumblr’s official blog now being hosted at yahoo.tumblr.com.

Get in touch

Please enable JavaScript in your browser to complete this form.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.


Book a consultation with Engage Web

Sorry to interrupt, but would you like to download our FREE Social Media Calendars?

Social Media Calendar Product Mock Up for web

 You can use them to plan your social media and content in advance, saving you time and getting better results. When you use our social media calendars, you'll always know what's trending and what to post about for your business.