Article submissions are a popular form of Internet marketing, and have been for many years. The idea behind an article submission is that you write an informative, non salesy, article on your industry and then you submit it to numerous article submission websites for posting.
The article submission websites vary in quality, with some allowing you to place hyperlinks on keywords in your text, some allowing only URL links and some only allowing links in the author profile. Different article submission sites have different rules on how the articles are to be written, with rules on word counts, keyword density, link placement and even author names all varying from one website to the next.
One thing that is constant however is the tone of the articles themselves. They should always be written as informative pieces, rather than attempts at marketing. The articles themselves will rank within Google and other search engines for the keywords used, so you should target each article towards a specific keyword or range of keywords.
Always keep in mind that the articles are to act as links for your website, so they should be relevant to your website and your industry. It’s also a good idea to choose a different landing page of your website for each article submission, so that the relevancy is optimised.