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World Cup sees dating app soar


World Cup sees dating app soar

More than 600,000 football fans have travelled to Brazil this summer to watch their country participate in the football World Cup and they have had more than just football on their minds.

Reports have emerged that social dating app Tinder has seen a significant spike in the number of downloads of its service, with the company announcing an increase of nearly 50% in Brazil over the last couple of weeks.

The service, which is free to use, allows its users to browse through a list of single people in the area and, once presented with an image, they can swipe left to reject or right for a match. Users can then chat with their matches. The enterprise has recently added a new feature to its app that allows for ephemeral picture messaging in a bid to bolster its image and implement a reputation management strategy that would see the service viewed as more of a social network as opposed to a dating app.

Prior to the global spectacle, Brazil was the company’s third largest user base, behind the U.S. and the UK. Travellers have taken full advantage of cheap mobile data plans and the excitement of the competition and, according to online news suppliers, this is the reason for the influx of users.

This is not the only global sporting event that has seen apps such as Tinder rise in popularity. The Winter Olympic Games held in Sochi at the start of 2014 saw supporters and even athletes become fans of the app.

Alan Littler

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