Why your business’ online presence should be a priority

Luke Meredith

We’re probably not the first people to tell you about why you need to focus on your business’ content marketing efforts.

After all, your business is doing just fine without a strong social media and digital presence, right?

Well if that’s the case, in this blog, we’ll be telling you just how much BETTER it can get for your business if you choose to adopt a fresh approach to social media and content.

If the following reasons for improving your business’ online presence aren’t enough, I don’t quite know what will be:

Building brand awareness

Most people discover new brands and businesses online, whether through social media or through search engines like Google.

Exactly how you go about getting your name out there is up to you; there are many different approaches to digital content, depending on the brand image you want to promote.

However, if you’re not putting anything online, you’re seriously limiting your opportunities to be discovered by potential new clients.

Bringing more traffic to your website

No matter what content you’re putting out there, in most cases, your end goal will be to bring more eyes to your website, as this is where you’ll typically be converting your online leads.

Online content in the form of a blog, for example, can be very beneficial in terms of SEO (search engine optimisation), and it’s always a good idea to divert any social media traction to your site as well.

At the end of the day, all roads lead to your website if you’re looking to grow your business online, so ensuring it’s fully up to scratch and ready to convert your leads is absolutely essential.

Create communication with your audience

Increasing your online presence, especially on social media, is a great way to hear more from your audience about ways you can enhance your service to them.

You can use sites like Facebook or Instagram to ask your audience questions about their needs, and can craft online content to specifically address them.

At Engage Web, we know a thing or two about how to gain clients through social media and online content. In fact, we’ll be running a one-day workshop on this very topic next month at our HQ in Ellesmere Port. If you’d like to get more business through online content, book your place today!

About
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Luke Meredith

Content Editor at Engage Web

At home in both the digital sector and the world of communications, Luke thrives on deadlines and has held roles in healthcare, retail and digital marketing, gaining a sound knowledge of a wide range of sectors. He’s a massive swot as well, holding a first-class degree in BA Communication and Media, and now uses his writing skills and keen editorial eye in his role as Content Editor here. Luke helps to oversee our clients’ content requirements, while also looking after a pool of freelance writers across three continents.

Why your business’ online presence should be a priority