Why your business NEEDS SEO in 2024

Luke Meredith

You want to find new business online, but you’re not quite sure how to do it.

Maybe you even seized the opportunity to get a gorgeous new website. Now, you need to start bringing people to it.

Search engine optimisation (SEO) is how you do just that. In this blog, we’ll talk you through a few fundamental reasons why SEO is the key to attracting new business through the internet.

SEO is a proven driver of website traffic

If you weren’t already aware, organic search is one of, if not the best way to bring potential customers to your website.

Getting your site to rank highly on search engine results pages (SERPs), particularly on Google, can have a hugely beneficial impact on the amount of traffic your site gets.

SEO is how you achieve these high organic search rankings. It’s not an instant quick fix that will see your website shoot up to the number one ranked page on a highly competitive keyword overnight, but it is the process you need to believe in if you want to climb the rankings and impress Google.

SEO gives you credibility

When users search a query into Google or any other search engine looking for a business’ service, they want to find a credible and reliable source for answers and solutions. Naturally, a business that ranks highly and has a professional looking, easy-to-navigate website will give off impeccable levels of credibility.

You may already have the website to back up your business’ reliability. What SEO gives you is the foot in the door to make users want to click to visit your website.

SEO helps you understand your audience

Not only does SEO allow your audience to find you, but it gives you the chance to find what they’re looking for. Analysis of SERPs and other forms of search analytics allow you to tailor your SEO strategy to meet what your target audience is searching for.

With properly implemented SEO strategies, analysis makes it easier for you to find them, as well as the other way around.

Here at Engage Web, our dedicated team work tirelessly to ensure our clients have the best possible SEO strategies implemented for their websites. If you’d like to see what all the fuss is about, get in touch with us today.

About
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Luke Meredith

Content Editor at Engage Web

At home in both the digital sector and the world of communications, Luke thrives on deadlines and has held roles in healthcare, retail and digital marketing, gaining a sound knowledge of a wide range of sectors. He’s a massive swot as well, holding a first-class degree in BA Communication and Media, and now uses his writing skills and keen editorial eye in his role as Content Editor here. Luke helps to oversee our clients’ content requirements, while also looking after a pool of freelance writers across three continents.

Why your business NEEDS SEO in 2024