Why you shouldn’t get ALL your business through word of mouth

Luke Meredith

When businesses argue against using digital marketing to bring in new customers, a common reason for this often cited is “I/we get all of my/our business through word of mouth”.

Now, this isn’t necessarily a bad thing. However, at the same time, it also isn’t quite the boast that many think it is.

If you get all of your business through word of mouth, and you’re content with both the current amount of business you receive, as well as the number of leads you’re getting, with little desire for growth, then crack on. If you’re happy, that’s all that matters.

However, if you DO want to grow your business, you DO want more paying clients and you DO want to bring in more leads, then “I get all my business through word of mouth” is not a justifiable argument against the potential benefits of digital marketing.

If you’re not striving to get your business out there online through techniques such as search engine optimisation (SEO) and pay-per-click (PPC), you’ll struggle to bring in new leads online.

Furthermore, if you don’t have a solid website that can convert any leads you do get through the internet, it’ll come as no surprise that you’re gaining all of your business through word of mouth.

Unfortunately, earning business exclusively through word of mouth isn’t always the best solution.

If you’re not investing in digital marketing for your business, there’s a very good chance that one (or all) of your main competitors are. You may not notice the effects straight away, but over time, those businesses committing to their digital marketing campaign will reap the rewards, through increasing leads and a healthy flow of quality new business.

If you’re not satisfied with your digital presence, it’s not too late to get started.

Reach out to our marketing professionals at Engage Web today to discuss how we can serve your business’ needs.

About
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Luke Meredith

Content Editor at Engage Web

At home in both the digital sector and the world of communications, Luke thrives on deadlines and has held roles in healthcare, retail and digital marketing, gaining a sound knowledge of a wide range of sectors. He’s a massive swot as well, holding a first-class degree in BA Communication and Media, and now uses his writing skills and keen editorial eye in his role as Content Editor here. Luke helps to oversee our clients’ content requirements, while also looking after a pool of freelance writers across three continents.

Why you shouldn’t get ALL your business through word of mouth