Search engine optimisation is really a matter of common sense, as opposed to the mystical art that many SEO companies claim it to be. If you take the ‘quick and easy path’ and cheat with black hat tactics, you’ll come unstuck and find your website in trouble with the Google police. If this happens, you can find your website banned, which means in contrast everyone else will struggle to find your website at all.
Much like the laws of the land, ignorance of these black hat tactics is no excuse. So if you’ve researching SEO and have had the misfortune of finding a website offering advice that isn’t quite as ethical as you’d have liked, you could inadvertently cause your website some harm.
The problem is that it can be very hard to tell which advice is good and which advice is bad, especially when so many people offering their wisdom online have learned from asking others, just like you may do yourself. Therefore, you could pick up techniques and tips from people offered in innocence, that end up destroying your website’s SEO efforts.
So, with SEO being such a minefield of potential problems, it’s best to always contact a professional who can advise of you of the best way forward. Getting it wrong is something you can’t afford to do.