Despite the rise in social media over the years, email newsletters are still an important marketing tool for businesses, no matter their size.
Below, we’ll look into why producing a quality weekly newsletter is advantageous, and why this type of communication differs from social media posting.
It keeps you relevant
By dropping into your customer’s mailbox each week (or monthly, depending on how much time you’re able to commit), you’re keeping yourself front and centre of your audience’s memory.
That way, whenever they have a need for the type of services you offer, you’ll be the first business that springs to mind.
Build on existing relationships
The purpose of your newsletter shouldn’t be just to sell, sell, sell.
Instead, you can use this as an opportunity to give your audience a more intimate insight into your business – a “behind the scenes” look, helping them feel a better connection to your brand.
This could involve sharing more personal information about your team (such as employee milestones, or a feature about the office dog), as well as any exclusive deals, or early access to new products and services that help your customers feel a sense of inclusion, or “part of the gang”.
Increase your traffic
Sending frequent emails that subtly link to products and services on your website (remember though, this shouldn’t be a hard sell) can encourage more visitors, which may in turn lead to conversions. You can also link to other sections of your website that give your customers value, such as “how-to” blog posts or a calendar of upcoming events. This will ultimately lead to increased exposure, as well as showcasing your business as one that is knowledgeable and helpful.
If you’re looking to grow your business and expand your reach online, talk to the friendly team at Engage Web today.
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