Why use Twitter to promote your business?

Luke Meredith

It’s often in the news for unusual reasons right now, but with more than 450 million active users, Twitter is recognised as being among the most popular social media platforms in the world. Understandably, this statistic has attracted many enterprises to set up an official account on the platform to connect with customers and extend their reach to a wider audience.

In this blog, we’ll take a deep dive into how Twitter can help promote your business online by exploring the benefits enjoyed by enterprises who establish a presence on the platform.

Reaching a wider audience

Twitter has a massive user base, which can include both a company’s existing customer base and hundreds of millions of potential leads. Marketeers maximise impact by using hashtags and other types of targeting to help their firms reach an audience interested in a specific topic or service available in a location. Links included in posts can also lead traffic to a company’s website encouraging custom.

Providing customer service

A key advantage of Twitter is that it enables direct two-way communication between a company and its customers. When handled properly, the public nature of interactions can show companies in a positive light to other consumers, encouraging business.

Strengthening brand identity

If they are active on Twitter, businesses can use the platform to communicate their brand personality and ethos. This can help your enterprises appeal to their target audience and convert users into members of a loyal following online.

At Engage Web, we partner with the companies we serve to help them achieve their business goals. If you run an ambitious company and are now seeking help growing an audience online, you can rely on us. Reach out to our team today to explore the wide range of services we supply. You can also join EngageWeb.Club for just £5 per month if you sign up before the end of June.

About
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Luke Meredith

Content Editor at Engage Web

At home in both the digital sector and the world of communications, Luke thrives on deadlines and has held roles in healthcare, retail and digital marketing, gaining a sound knowledge of a wide range of sectors. He’s a massive swot as well, holding a first-class degree in BA Communication and Media, and now uses his writing skills and keen editorial eye in his role as Content Editor here. Luke helps to oversee our clients’ content requirements, while also looking after a pool of freelance writers across three continents.

Why use Twitter to promote your business?