In today’s climate, we are seeing a rise in the use of web content created by artificial intelligence (AI), which includes blog posts and social media uploads. While it’s true that businesses can benefit from the speed of which these articles are created, AI will never truly be able to capture the authentic tone of your business, and therefore lacks the desired human approach of your website’s, and your own, voice.
Keep your personality
Blogging is an increasingly invaluable tool to help generate natural traffic to your website. It gives you the chance to organically convey your voice, while also giving you the space to implement those keywords that will reach your desired target audience. By correctly using search engine optimisation (SEO) techniques in your blog posts, your website will stand out from the rest on a search engine, and while AI can certainly assist in this area, there is a danger that your voice will be lost in the sea of analytically driven content.
Time vs. trust
While AI-generated blog and social media posts can certainly save your business time given that AI can churn out articles in a matter of minutes, your blog is your chance to connect with your audience on an emotional level, and build that sense of trust by conveying your passion for your brand through humour, empathy or stories of human experiences – the context of which will lose meaning when written from anything other than a human being.
Here at Engage Web, we understand your drive, and are here to help you convey your mission to your audience. Contact us today to find out how we can assist with your content creation.
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