Why all business owners should be using Twitter

John Murray

The impact of social media in today’s business age cannot be understated; it is a vital tool in the current market. Here at Engage Web, we are fully aware of the important role it plays in the day-to-day running of most companies.

People no longer use social media just to interact with their friends, they also use it as a news source to keep abreast of developments throughout the world and moreover, what is happening in the business sectors linked to their professional lives.

It is mightily important for companies to use social media, particularly when the internet is at the core of what they do. It provides an opportunity to build new relationships with potential buyers while maintaining strong rapports with existing customers.

This positive interaction will only spark discussion and provide customers with a platform to let companies know what they think about their brand as a whole, whether it is good, bad or indifferent. Positive comments will provide good publicity while constructive feedback will help the company to develop in a way which pleases customers.

Of course the fact that these social networks provide a free way to bridge the gap between business and consumer is just one of the many perks.

As a business owner, it’s important to come across authoritatively and in order to do this, staying on top of the latest industry developments is crucial. This is where Twitter really comes into its own.

Whether it’s the unveiling of a new piece of software or even the passing of a law which will affect the market, Twitter is now used by the majority of the world’s journalists to break the biggest stories in the quickest and most convenient manner possible.

It’s essential to treat social media sites as what they are – networks. They allow business owners to connect not only with their target audience members, but people they can learn from themselves, such as industry leaders and journalists.

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John Murray

Content Editor at Engage Web

John studied English with Creative Writing at university and went on to write for newspapers in both West Yorkshire and Chester. A published poet, short story writer and music blogger with a flair for quick pun-delivery, John is a genuine word nerd and a member of a Scrabble club, so it was only natural that he went on to work in a wordy position.

Why all business owners should be using Twitter