Which industries need to improve their online presence?

Luke Meredith

By now, most businesses should be aware of the importance of generating and maintaining an attractive and enticing online presence. This helps to make a business particularly relevant in the increasingly digital society we live in today.

However, it can be said that certain industries haven’t quite got the memo about using the internet to make it easier to connect with potential new clients and customers. Analysis of the FTSE 100 and 250 webpages has highlighted a number of sectors that would benefit from upping their game when it comes to online performance.

An effective online presence is important in almost any industry as this is often seen as the best way to drive new business and gain new customers. The below industries have been highlighted as being especially lacking when it comes to companies within the sector presenting themselves adequately online:

Finance

Despite the potential benefits of a strong online presence for finance companies, it is thought that many businesses in this industry have been let down by slow homepages and poorly performing websites. Studies suggest that even minor delays in the speed of a webpage can greatly reduce customer satisfaction.

Property/construction

Property and construction webpages tend to suffer from poor accessibility in comparison to the best performing industries in online presence, such as media and publishing. Having a well-performing website is pivotal in establishing consumer trust – a quality that is especially valuable in the property and construction industry.

Tourism

Due to the effects of the Covid-19 pandemic on the tourism industry, a way in which the sector can bounce back effectively is by establishing a powerful presence online. In the digital age, a well-performing webpage can be extremely effective for tourism businesses attempting to attract new customers, especially after a tough few years, as nations like Namibia are realising.

If you think your business could benefit from an enhanced online presence, here at Engage Web, we specialise in a range of online services that serve clients in a variety of industries – and have worked on websites for all three of the above sectors. Give us a call to find out how we can help you.

About
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Luke Meredith

Content Editor at Engage Web

At home in both the digital sector and the world of communications, Luke thrives on deadlines and has held roles in healthcare, retail and digital marketing, gaining a sound knowledge of a wide range of sectors. He’s a massive swot as well, holding a first-class degree in BA Communication and Media, and now uses his writing skills and keen editorial eye in his role as Content Editor here. Luke helps to oversee our clients’ content requirements, while also looking after a pool of freelance writers across three continents.

Which industries need to improve their online presence?