What makes an engaging digital marketing campaign?

Luke Meredith

If your marketing campaign fails to engage your audience, it can never be considered a success. In this blog, we’ll dig deep into digital marketing campaigns and how you can ensure they are always engaging. Read on to update your understanding.

Personalise communication

While it’s unlikely you’ll know the name of each customer and their buying preferences by heart, your marketing messages should never make this apparent. Fortunately, personalising site content and marketing emails can capture customers’ attention and increase the chances you’ll receive a response.

Personalised communications stand out from generic messages by making recipients feel appreciated and fostering loyalty.

Stay present on social media

When hit with a barrage of selling techniques, consumers can soon turn off. Statistics show that they are more likely to purchase products and services from firms that provide information they seek, rather than information firms want them to know.

Being active on social media allows you to reach consumers without focusing on past purchases and products. This makes it an excellent tool to increase engagement. Post regular content to keep your company feed fresh and your audience engaged with information they seek.

Stay active

Among the most common complaints of consumers is that nobody is listening. Customers make inquiries via email and message forms, only to encounter no response. It is impossible for them to engage when their questions are met with silence. Set auto response setting for emails and messaging services so that consumers get an immediate reply that their query is being considered and encourage further dialogue. Use all responses to keep the conversation going and build engagement.

Marketing can motivate action. Your marketing messages must always include a clear, simple-to-follow call to action. This principle also applies to increasing consumer engagement. You may even try and turn responses you receive into feedback requests.

If you want to sharpen up your digital marketing campaigns, our experienced industry-leading experts can help you. Why not sign up for our upcoming Get More Clients Through Social Media and Content 1-Day Workshop? We’ll show you our proven methods for gaining new, exciting prospects through digital marketing and social media.

About
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Luke Meredith

Content Editor at Engage Web

At home in both the digital sector and the world of communications, Luke thrives on deadlines and has held roles in healthcare, retail and digital marketing, gaining a sound knowledge of a wide range of sectors. He’s a massive swot as well, holding a first-class degree in BA Communication and Media, and now uses his writing skills and keen editorial eye in his role as Content Editor here. Luke helps to oversee our clients’ content requirements, while also looking after a pool of freelance writers across three continents.

What makes an engaging digital marketing campaign?