Google Analytics 4 (GA4) is a powerful tool to include in your online marketing strategy.
GA4 can provide website owners with insights into the traffic on their site, including user behaviour and navigation.
Goals and events are enhanced tracking tools available on GA4. These handy tools can track conversions, such as purchases or newsletter sign ups, or page interactions, such as contact form submissions or button clicks.
So, what is the difference between goals and events in GA4, and why are they important?
Goals and events are some of the most important tools in GA4, as they can provide information in how your website is performing, how users are engaging with it, and areas that could be worth focusing your resources.
Goals are exactly that – they’re goals that you want users to complete while visiting your website. These goals could include signing up for a newsletter, for example, or making a purchase.
Goals may be different for each individual website; however, the main purpose is to monitor conversions that are important to the success of your business. Also known as conversions, goals are typically linked with business objectives that impact revenue.
In GA4, events are used to track interactions that a user has while they are on your website. These might include button clicks, video plays and social media icon clicks.
Events can be useful in providing website owners with valuable information on how and where users engage with content on their website.
Although events aren’t directly related to business objective, they can be used to gain a better understanding of the customer’s journey and experience on-site.
It is important to track both goals and events in Google Analytics 4. By doing so, you can determine which parts of your website users are most interested in, where visitors are leaving the funnel, and whether on-site strategies are performing well or could be improved.
Need help with your website’s strategy? Speak to the friendly team at Engage Web today.
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