There have been many changes to the ranking factors for Google over the past 10 months, and it’s important to keep up to date with these when promoting your business online.
In this article, we’ll take a look at what’s changed, and if are there any ranking factors that you no longer need to consider when posting content for your brand.
Over the past year, Google has undergone many modifications, even with previous documented “ranking systems” being updated. A few of the updates have included:
E-E-A-T
E-A-T (Expertise, Authoritativeness and Trustworthiness) has been revamped this year, adding an extra ‘E’ at the start for ‘Experience”. E-E-A-T is part of Google’s Quality Rater Guidelines, and can help you check if your content is authoritative enough to get to the top of Google’s search results.
The “Experience” part of the acronym focuses on whether the content creator has genuine hands-on experience in the topic they are writing about. This is because Google favours good quality content, written by humans.
Image alt text as a ranking factor
Google clarified that alt text is only a ranking factor for Google image search, not the general web results search. For general search, Google counts alt text as any other text on the page, so it’s considered by algorithms, but doesn’t get any special treatment by the engine.
If you’re wanting to grow your business online through the channel of digital marketing, or wishing to have a bespoke new website created for your business, have a chat with our team today.
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