Do you have much control in your market? Do you have your site and nothing else? Do you fight with the competition by placing ads on craigslist or gumtree?
Do you actually want to succeed with your site? Its about time that you created some additional information sites dont you think?
The key to control on the web is to have more places for people to land on, so that they eventually find your brand and offerings.
We dont mean spam, we mean portals of information that cover your subject matter. It needs to be done both on and off site for a well-rounded, successful campaign.
If you need more control, you must employ this strategy.