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What are author pages and why are they important?

What are author pages and why are they important?

Traditionally found in a book, an author page is a dedicated section that gives the reader details about the writer.

Author pages typically include a brief biography of the writer alongside a photograph and a list of other published content written by the author.

Digital author pages may also include a list of links to the author’s social media profiles or their own website, allowing readers to connect further.

Author pages are an important feature of any website – not just to put a face to the name.

Author pages can help establish the authority and authenticity of the writer, which can help improve your websites SEO (search engine optimisation).

Whilst author pages are not considered a direct ranking factor, they can contribute to a website’s E-A-T, a concept outlined in Google’s Search Quality Evaluator Guidelines.

Expertise, Authority and Trustworthiness, or E-A-T, is a framework used by Google to evaluate the quality of a website’s content.

Prioritising E-A-T on a website increases its chances of ranking higher on Google’s search engine results page, and an author page does just that.

An author page gives writers the opportunity to demonstrate their knowledge or level of skill by highlighting qualifications or expertise throughout their biography, Likewise, a reader is much more likely to trust the information they’re consuming when they can identify the author.

Being able to display who wrote what on your website is just one benefit of having an author page. These pages are a free and easy way to help improve your website’s SEO performance.

Need help with SEO on your website? Contact the friendly team at Engage Web today.

Lizi MacGregor

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