Engage Web logo - horizontal-resized


Website sparring with content

Website sparring with content

One of the best ways to maximise your content is to create a friendly rivalry with a competitor, rival (or even another website that you own!). You can do this easily by posting about the website, maybe mentioning something critical, contentious or even downright inflammatory. This will prompt a response, which will create buzz for both of you.

Obviously you need to be very careful with this policy as you can go wrong with it. You need to be certain that your rival website is OK with the idea and that they’re on board before you begin, otherwise you’ll jeopardise your position and risk possible legal action. If you are both on board with the idea though, you can create a real buzz between you as your website spar with each other, which will attract readers and comments from other websites again.

It can’t be stressed enough that you have to be careful with this strategy, and you shouldn’t just pick a site out of the blue and attack it.

Get in touch

Please enable JavaScript in your browser to complete this form.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.


Book a consultation with Engage Web

Sorry to interrupt, but would you like to download our FREE Social Media Calendars?

Social Media Calendar Product Mock Up for web

 You can use them to plan your social media and content in advance, saving you time and getting better results. When you use our social media calendars, you'll always know what's trending and what to post about for your business.