Whatever your opinion on it may be, social media, when used correctly, is an essential asset when it comes to marketing any growing businesses.
We have all heard stories of people who, when finding themselves having to adapt due to unforeseen changes at home or in their career (a recent pandemic springs to mind), have turned to platforms such as Facebook or Instagram to finally start that baking business they always dreamed of, or to display those prints that had originally started off as a therapeutic hobby.
While these homegrown businesses may vary in degrees of success, there’s no underestimating the influence social media has over getting people’s products or brands out there on display. This has never been more relevant than in 2023, where more people are logging into online platforms than ever before. Not only do they give you the opportunity as a business owner to connect and interact with your customers on a larger scale, but paid ads can also broaden your market and pull in consumers that may otherwise have been out of reach.
Social media has come a long way since its inception in 1997, where platforms such as Bolt were designed as a basic means of instant messaging. Subsequent media channels like MySpace and LinkedIn arose in the early 2000s, and while not every platform has stood the test of time, social media and the content we consume continues to impact our lives on a daily basis.
For more tailored guidance on marketing your business, speak to one of our friendly team at Engage Web for specialist advice.