Google has announced some changes coming to the Google Business Listing platform that might affect your listing as of Wednesday, February 15th.
The first feature being axed from the platform is the one that enables you to add a price range to the products listed in your Google Business Listing. This feature was useful if you have one product that has multiple prices, such as a product with different sizes. Once it’s removed, you’ll have to remove the price altogether from your listing and people looking at your listing will have to click through to your website to find out more about your pricing.
Another feature set to depart the platform is the use of custom calls-to-action. These enabled you to select a call-to-action for your posts on the platform. But don’t fret – you’ll still be able to link to your website. The call-to-action text will be changed to a generic ‘Visit site’.
If your business has a local presence and offers services to customers in your local area, and it doesn’t already have a Google Business Listing set up, you should set one up. A free platform from Google, it enables you to get in front of your target customer when they are searching for businesses just like yours. If you’re unsure how-to set up a Google Business Listing, you can read one of our blogs from back in October where we cover this.
If you’re looking to get in front of your target customers in your local area, why not have a chat with our friendly team at Engage Web? A local search engine optimisation (SEO) strategy might be just what you need to get in front of customers looking for businesses like yours in their local area.
- Key takeaways from Google’s latest search reviews update - November 10, 2023
- Mobile-first indexing: what is it, and why has it taken so long? - November 3, 2023
- Google updates structured data understanding - October 31, 2023
