After requesting it for years, users of Twitter are one step closer to getting their prayers answered, as the social media giant is testing out an option to edit tweets.
However, before everyone gets too excited, there is one caveat – this feature is set to be made available only to Twitter Blue users in its initial stages.
Twitter Blue is the social media platform’s subscription offering, in which users pay to access exclusive features. According to app researcher Alessandro Paluzzi, ‘Edit Tweet’ is officially in the works and those who join Twitter Blue will receive early access:
— Alessandro Paluzzi (@alex193a) August 5, 2022
Interestingly, Twitter has recently announced its subscription offering is going to be $4.99 a month, up from the current $2.99 a month, despite having no upgrades to features. This announcement, however, could explain the rise, as it may well have been in preparation of releasing this much-anticipated feature.
This announcement is also interesting because just two years ago, Jack Dorsey, Twitter’s CEO, came out and said that while the platform had considered a quick 30-second to one-minute window allowing people to fix any minor errors like spelling or broken links, it would “probably never” release an actual edit button.
However, in April of this year, Elon Musk – who back then was likely to become the new owner of the platform – tweeted asking if people wanted an edit button. Not long afterwards, Twitter revealed it had begun working on this option, while at the same time insisting Musk was not involved and it had been in the works for a while.
Though the timing will lead to speculation, there’s no way to be sure what led Twitter to change its tune in the space of a few years and finally work on the feature so many people have wanted for so long. Whether or not it will deliver on what people want is another topic altogether.
An edit option would certainly come in handy for businesses – especially if an error is spotted after a tweet has already got some engagement, meaning the choice doesn’t have to be made between sacrificing engagement and correcting an error. When this feature will be released isn’t yet known.
It’s always worth staying abreast of updates like this in the social media world, and if you want to maximise your presence online, we can help here at Engage Web. Speak to us today to learn more.