Social networking site Twitter has purchased two social television companies in an attempt to strengthen its ties with real-time TV viewing, with UK-based SecondSync and Parisian firm Mesagraph being added to the portfolio of the site.
The details of the deal have yet to be confirmed, but it is believed that both companies will start working from Twitter’s London-based offices.
Both companies have well-established connections with the television industry in their home countries, providing analytical data on how viewers engage with television for advertisers and broadcasters. Their links to companies working on social TV – where people watch a programme and post their views and opinions on social media newsfeeds at the same time – is what has Twitter’s attention.
In an update confirming the deal, SecondSync said:
“Twitter is the only place that hosts a real-time, public conversation about TV at scale and by joining Twitter; we will be able to help take that experience […] to the next level.”
It was also revealed that the social network has likewise extended its partnership with market research company Kantar, which will see the firms work together by sharing data and tools in the hope to understand social TV trends better.
Ali Rowghani, Chief Operating Officer at Twitter, has said:
“Twitter plays host to a real-time, public conversation at scale on all manner of topics- including television.”
The micro-blogging giant hopes that securing the acquisition of the two firms and consolidating partnerships will help it strengthen its position within the “second-screen” market.