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Twitter offers access to analytics data


Twitter offers access to analytics data

Social networking site Twitter has decided to make its analytics access open to the general public, for users to see how other accounts interact with their tweets.

Twitter Analytics is still a relatively new tool that was originally built for advertisers in June this year. The network altered its access levels in July to allow celebrities and other prominent figures to use this tool; now, it has been modified yet again to allow all users to access and view the data collected.

Prior to this feature becoming available, users had to gauge the popularity and reach of their posts by the number of favourites, re-tweets and replies that a particular tweet received. With Analytics, users can study a number of dashboards that give breakdowns of an account’s followers, offering information such as the demographics, gender and location.

As part of the system, data is presented in graphs, tables and lists that provide information such as how many times a particular tweet was clicked on, and the ways in which other accounts engage with a user’s own.

In order to utilise this tool, the social platform has set some guidelines, saying that accounts must be at least two weeks old. The accounts tracked cannot have been deleted, suspended or restricted in anyway. News suppliers have reported that the tool only recognises tweets that have been written in four languages at present – English, French, Spanish and Japanese – with no indication whether more languages will be recognised in the future.

Alan Littler

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