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Twitter introduces location tags

Social networking site Twitter has recently launched a new location-related feature that allows its users to see tweets about a specific location.

The feature would collate a series of tweets from a specific location, such as a sports stadium, music festival, business event or entertainment venue. The feature will be visible from the platform’s main timeline when a location powered by Foursquare is tagged by a user in a tweet.

From here, users can click through to a specific location feed via the detailed view of the tweet. Users will be taken to a location feed headed with a map, where they will also see a tab containing a list of tweets from that particular location. As with the regular timeline, a second tab will be available to see other media, such as photos and videos, relating to that location.

City-level locations may be left on by users all the time as they are not shown on tweets in the main timeline. To see city-related tweets, a user must click on the detailed view of a tweet and then click the name of a city to be taken to its specific feed.

This new location-based feature is the result of a partnership between the site and search-and-discovery app, Foursquare. The collaboration between the two tech firms has been on-going since late 2014 when reports of the potential partnership first came to light. The deal between the two parties was not officially announced until March last year when a prototype of the feature was previewed.

At present, the location tags are only available to those using the app on iOS devices. However, it is believed that the feature will become available to Android devices at a later date.

Twitter’s latest feature introduction comes at a time of change for the popular social network. At the beginning of last month, the company released its ‘Connect’ feature which makes suggestions of accounts to follow and recommends content to users based on their behavioural patterns whilst using the platform.

As well as this, there has been continued speculation about whether the company is set to implement changes to its iconic character limits, after the service altered its boundaries for its direct messaging service at the turn of the year.

It is believed that these changes are being made by the social site in a bid to attract more users to its service as its growth rate appears to have plateaued and is being hunted down by other networks including photo-messaging app, Snapchat.

Alan Littler

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