Twitter fires another 200 employees – including its Head of Payments

Luke Meredith

Another round of job cuts has occurred at Twitter in the past few days, with the company cutting its overall workforce by around 10% again.

The most notable staff member to lose their job was Esther Crawford, who held the role of Head of Payments at the company, and therefore was one of the leading voices involved with the rollout of Twitter Blue, the platform’s revamped subscription service launched back in December.

Prior to her dismissal, Crawford had caused a bit of a stir back when the company was the first taken over by its new CEO, Elon Musk. Amid the takeover, Crawford quoted an image of herself sleeping in Twitter’s offices with the hashtag ‘#SleepWhereYouWork’, leading to suggestions of a toxic work environment at the company.

In response to being laid off, Crawford declared that she was “deeply proud” of everybody who had worked alongside her at Twitter.

The worst take you could have from watching me go all-in on Twitter 2.0 is that my optimism or hard work was a mistake. Those who jeer & mock are necessarily on the sidelines and not in the arena. I’m deeply proud of the team for building through so much noise & chaos. 💙
— Esther Crawford ✨ (@esthercrawford) February 27, 2023

On the other hand, other former Twitter employees laid off alongside Crawford implied that they were not informed of their departure, with Martijn De Kuijper tweeting that he had simply been locked out of his company email.

Waking up to find I’ve been locked out of my email. Looks like I’m let go. Now my Revue journey is really over 🫡
— Martijn (@mdekuijper) February 26, 2023

In a slightly cryptic response of his own after the news broke, Musk tweeted to wish his followers a “happy Sunday” before announcing that today was “the first day of the rest of your life”.

Hope you have a good Sunday.
First day of the rest of your life.
— Elon Musk (@elonmusk) February 26, 2023

It is unknown whether Musk will look to reduce Twitter’s workforce as time goes on, as the company’s drive to cost cuts and increase revenue pushes forward. With one of the leading members of Twitter Blue being dismissed, questions may be raised regarding the feature’s ability to meet expectations. With suggestions that the number of users signing up to subscription feature may be stagnating, perhaps the company is assessing whether the feature has been a success thus far.

In order to be of value, subscription services must offer value to customers that they believe exceeds the monthly subscription fee. Here at Engage Web, we understand this fully, which is why we’re certain you’ll get a great deal of value from EngageWeb.Club, our all-inclusive marketing and business subscription service. For just £5 a month, you can enjoy a wealth of guides, tips, videos and much more content that will help your business’s marketing efforts.

About
Latest Posts

Luke Meredith

Content Editor at Engage Web

At home in both the digital sector and the world of communications, Luke thrives on deadlines and has held roles in healthcare, retail and digital marketing, gaining a sound knowledge of a wide range of sectors. He’s a massive swot as well, holding a first-class degree in BA Communication and Media, and now uses his writing skills and keen editorial eye in his role as Content Editor here. Luke helps to oversee our clients’ content requirements, while also looking after a pool of freelance writers across three continents.

Twitter fires another 200 employees – including its Head of Payments