Twitter CEO Elon Musk has announced that the company’s reconstructed approach to account verification will tentatively launch this Friday, after previous attempts to renovate the platform’s ‘blue tick’ system resulted in controversies involving privacy and misinformation.
In a tweet, Musk revealed the plan for Twitter’s revamped Verified feature, which will feature different coloured verification ‘ticks’ for different verified accounts. Verified companies will have a gold check next to their names and government officials will have a grey check, while all other individuals will carry a blue check. In the tweet, Musk noted that celebrities will have the same tick as any other verified individual.
Sorry for the delay, we’re tentatively launching Verified on Friday next week.
Gold check for companies, grey check for government, blue for individuals (celebrity or not) and all verified accounts will be manually authenticated before check activates.
Painful, but necessary.
— Elon Musk (@elonmusk) November 25, 2022
Furthermore, the new Twitter chief stated that all verified accounts will be manually authenticated prior to their verification check becoming active. The likely reason for this is to avoid any further mishaps surrounding misinformation and imposter accounts, which arose from Twitter’s initial relaunch of the Twitter Blue subscription a few weeks ago, resulting in the suspensions of thousands of Twitter users.
In another tweet, Musk announced the introduction of a “general amnesty” that would be offered to suspended accounts, providing that they had not broken the law. The exact details of this are yet to be revealed, however.
Also, just last week saw the reinstatement of former President Donald Trump’s account, after a poll created by Musk resulted in a narrow majority voting in favour of bringing the controversial figure back to the platform. Despite being reinstated, Trump has yet to formally confirm his return in tweet form.
Musk believes Twitter’s new approach to verification is “painful, but necessary”, and the entrepreneur will be hoping for a much smoother rollout for the revamped system.
If your business uses Twitter, it’s likely that you’ll be looking to receive a gold tick for your account. However, if you consider yourself somewhat of a social media rookie, you might be more interested in a Social Media & Content Masterclass organised by Engage Web. This 1-day event can help you form a clearer idea of what your approach to Twitter and other social media sites should be, so sign up today.
- Meta plans AI image tools for Facebook and Instagram - November 29, 2023
- 3 crucial email marketing tips for your next campaign - November 24, 2023
- SEO or PPC: Which approach is right for you? - November 22, 2023