Major search engine Google recently announced that it is to start experimenting with putting Twitter posts on its SERPs (Search Engine Results Pages).
In a move to bring the microblogging platform’s realtime newsfeed content to its search engine, Google signed an agreement with Twitter in February of this year in order to have access to its data.
While the search engine’s robots have been crawling social newsfeeds for some time due to how the post streams will now be arranged, a number of the tweets may begin to appear in the SERPs.
Reportedly, if Google just tried to index all of the social platform’s messages normally then it would likely overload the service, but now that tweets are being redirected especially for search results, this would be less of a problem.
With Twitter having confirmed the trial to Search Engine Land, the initial experiments seem to be based primarily around mobile page results. Already, some Android users have noticed tweets arriving in SERPs, which may become more regular as the pilot scheme progresses.
The collaboration could be of great benefit to both firms. In Twitter’s case, it will mean that postings on its newsfeeds can be viewed by a much wider audience, which may drive traffic back to the site. However, it will also avoid the search engine cutting it out of the loop entirely for searched tweets. For Google, it will now have access to a wealth of timely, informative content that people may be interested to find out about.