Social networking site Twitter has unveiled its research into the most tweeted-about television shows in the UK.
The study looked into patterns arising between 1st June 2013 and 31st May 2014, studying over 110 million tweets from more than 13 million users, and revealed that television-related tweets were dominated by programmes falling into the talent, reality and entertainment genres. The figures exclude some genres, such as news and live sporting events.
Twitter has highlighted that there is an ‘elite’ group of 30 shows that accounts for 50% of tweets appearing in news feeds relating to television programmes, with ITV’s The X Factor coming out on top, generating a staggering 9.4 million tweets in the one-year time period. This figure is almost twice as many as the programme that came in second place, Celebrity Big Brother, which accumulated 5.3 million posts and a whopping 13 times as many than its primetime BBC rival, Strictly Come Dancing.
Shows that also made it into the top 30 included dramas such as Doctor Who and popular soaps like Coronation Street and EastEnders. During the usual evening peak time, 40% of UK Twitter activity is made up of television-based comments.
Analysts believe that programmes reaching a younger target audience are those which attract greater levels of activity, along with those that encourage audience participation. Online news suppliers were also told that the figures can be used to forecast the longevity of a certain TV show, with some programmes registering fewer interactions than the previous year.
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