Internet behemoth Google has announced that it is taking Wave, its collaboration and messaging tool, to the back yard and shooting it humanely.
Announced in May 2009, Wave was a real-time messaging service that integrated concurrent conversations, standard email and file sharing all in one package. It was developed by the team responsible for Google Maps, and in what surely had to be a mystical, cosmic coincidence, was launched on the same day as Microsoft’s Bing search engine.
Despite the hype and hullabaloo, Wave didn’t take off in the way that Google intended. Senior Vice president of operations for Google, Urs Holzle, wrote that it didn’t see “the user adoption we would have liked“.
Blood, sweat and much money was still being invested into Wave as of June of this year, but Google knew that the jig was up, and so pulled the plug.
It’s a pity, really. Wave wasn’t the easiest thing to get to grips with, but once you had the measure of it, its coolness became apparent. What the whole sorry saga about Wave – and Buzz, let’s not forget that – serves to illustrate is that not even Google can get things right all of the time.
Being as rich as Nazis, Google can afford to write off such endeavours but a smaller business can learn a lesson or two from its example. There’s no such thing as a ‘sure thing’ when it comes to promoting your business on the web, but with time and ethical search engine optimization techniques, you can see results. Any SEO company worth its salt will tell you that search engine optimization in not an exact science and won’t see results overnight; it’s more akin to an art, and requires experience, insight and creativity – as well as technical knowledge.
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