Your new website is the digital storefront of your business. Unlike your physical storefront or business premises, your website is open 24/7, which is why you need to pull out all the stops to make it as enticing as possible.
No page on your website is more important than your homepage. This is what users will first see when they find you, so making a good first impression may be the difference between a earning a new client or not. With this in mind, here are a few important design and content features you should include on your site’s homepage, to make audiences want to stick around:
Strong call to action
You want your website to make people purchase from you, or at least get in touch with you so you can start doing business.
That means you need to understand what they want from your website, so you can make it easy for them to achieve this. Strong calls to action, especially when presented front and centre when users enter your site, is the way to achieve this.
If you want to encourage people to purchase your newest product or service, make it easy for them to press a button to do this, and tell them how simple the process is. If you would prefer them to get in touch with you directly, make this clear and easy for them to do.
Engaging imagery
Your audience wants to see something that’s more than just words and a design on a screen.
They want to see what you offer, or who you are. Images of you or your team working makes you more relatable, while images of your services in action will show people exactly how you will be able to benefit their lives through your products.
Frequently Asked Questions
A Frequently Asked Questions (FAQs) section on your website allows you to address your audience’s concerns before they’ve even relayed them to you.
Some online users are hesitant to reach out or purchase from a business due to certain reservations, possibly resulting from working with another company in your industry. By addressing these concerns and answering questions on your homepage, your audience will know you are a company they can trust.
There are many other features of a website homepage that can impress audiences. These often depend on your industry, and the image of your brand you want to give off. For a bespoke new website that is the perfect fit for your business, talk to our team at Engage Web today.
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