Three ways you can benefit from writing LinkedIn articles

Luke Meredith

It’s no secret that LinkedIn can be a massively valuable source of gaining leads and new business.

We’ve previously covered numerous ways you can get ahead on the platform, including how to become a Top Voice in your industry.

In this blog, however, we’re taking a look at LinkedIn articles, and exploring the reasons why you should be creating this form of content for your brand.

There are some key differences between these and regular LinkedIn posts that make them especially beneficial. These include:

Increased character limit

The standard LinkedIn post has a character limit of 1,300. This may prevent you from going into the level of detail you need in an article to properly demonstrate your industry-leading expertise.

However, articles can be up to 125,000 characters in length, so you need not worry about cutting your ideas down to fit the limits of a regular post.

However, it’s still important to keep your writing focused and concise where possible – you wouldn’t want anybody to think you’re rambling…

Extensive analytics

The analytics of a regular LinkedIn post only last for 60 days. Articles, on the other hand, have analytics that can be accessed for two years.

Your article receives views when a LinkedIn user clicks on the piece, while a view is counted on regular posts whenever somebody scrolls past it. For this reason, the analytics from an article are more useful and long-lasting than those from a regular post.

Opportunity to highlight major updates

If you use LinkedIn articles, you don’t need to abandon regular posts altogether. By combining the two forms of content in your LinkedIn content strategy, you can save the most noteworthy updates, projects and statements for your articles. This will help you boost up your library of content and give your audience the chance to learn about your business.

At Engage Web, we’re specialists when it comes to creating articles your audience will love to read, either on social media or your website’s blog. Speak to us today to find out how we can help.

About
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Luke Meredith

Content Editor at Engage Web

At home in both the digital sector and the world of communications, Luke thrives on deadlines and has held roles in healthcare, retail and digital marketing, gaining a sound knowledge of a wide range of sectors. He’s a massive swot as well, holding a first-class degree in BA Communication and Media, and now uses his writing skills and keen editorial eye in his role as Content Editor here. Luke helps to oversee our clients’ content requirements, while also looking after a pool of freelance writers across three continents.

Three ways you can benefit from writing LinkedIn articles