Marketing Advice
What is a customer persona?
A customer persona is a simple profile that represents the type of person most likely to buy from
July 31, 2026
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News
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Local SEO
Should you create a separate page on your website for every town you serve?
If your business serves multiple towns or locations, it can be tempting to create a separate page on your website for every area you cover.
July 30, 2026
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Web Strategy
Does adding a CAPTCHA reduce contact form conversions?
A CAPTCHA can feel like a necessary evil. Nobody enjoys dealing with spam enquiries, but nobody particularly enjoys proving they’re not a robot either.
July 29, 2026
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Local SEO
What should a good local landing page include?
If your business serves a specific area, having a strong local landing page can be one of the most effective ways to attract new customers from Google.
July 28, 2026
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Artificial Intelligence
Research finds AI chatbots providing incorrect info on UK retailers
New research has revealed that artificial intelligence (AI) chatbots are frequently providing incorrect information about UK high street retailers. This has raised concerns about how businesses are represented online, as
July 27, 2026
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Web Strategy
How many fields should a website enquiry form have?
There is a temptation to ask for everything on a contact form.
July 24, 2026
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Web Development
What is a service page?
A service page, as the name suggests, is a page on your website that’s dedicated to explaining a specific
July 23, 2026
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Analytics
Google Search Console introduces new generative AI visibility report
In the most recent update to Google Search Console, Google has introduced a new report that gives website owners a clearer view of how their content appears in AI (artificial
July 22, 2026
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Analytics
Google Search Console adds social and video content tracking
Google has introduced a new feature within Google Search Console called platform properties.
July 21, 2026
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