For a long time, SEO (search engine optimisation) pushed websites away from the homepage. Search engines became so good at matching questions with specific pages that people often landed on
Something’s changing in how people find businesses, and a lot of it comes down to how AI (artificial intelligence) tools are behaving.
Most businesses still treat marketing like a one-way conversation. They focus on what they want to say, push it out and hope
Search behaviour isn’t random. Every query comes from a clear human motivation… even if the user doesn’t
Google’s widely used AI (artificial intelligence) summaries, which appear at the top of search results, are facing growing criticism after a report warned they are spreading incorrect information on a
Google has announced it is working on a fix for a bug in Search Console that caused impression figures to inflate in its Performance reports.
We’ve been having more frequent conversations lately with business owners who feel like they’re “doing SEO” (search engine optimisation) but not really seeing much from it.
Google’s chief executive has said that the way people use search is likely to change as artificial intelligence (AI) becomes more capable, with search tools acting less like a list
A recent study from Semrush highlighted a major shift in how people discover content online, and it’s something businesses can’t
