Some of the best things in life are sticky, and websites are certainly one of them. A ‘sticky’ website is one that keeps visitors on the site instead of them ‘bouncing’ off at the first page. Bounced visitors can cost you heavily in online marketing, as generally you’ll be paying for your traffic, whether it’s through PPC (pay-per-click) or organic SEO (search engine optimisation).
Every visitor you get is precious, and a potential customer, contact or repeated visitor. If they leave after viewing one page you’ve lost the chance of a sale, this is why you need your website sticky, you need the stickiest website you can have, one that will have your visitors sticking around for as long as they can, and then coming back for more.
This isn’t as easy as it seems however. Have you looked at your website objectively lately? How much is there on your website to keep people interested? Does your website feature any of the following?
- Interesting information
- Videos
- Games
- Tools / Interactive features
If you’ve answered no to that question, the chances are that your website isn’t in the slightest bit sticky and your bounce rate is unnecessarily high. If you’re losing visitors after one page, you’re haemorrhaging money.
The best apart about sticky websites isn’t the fact that your visitors stick around longer, it’s that they also attract links from other websites. This helps improve your traffic with new, unique visitors and it improves your PageRank and rankings within the SERPs (search engine results pages).
So you see, a sticky website really is the best type of website.
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