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The future of blogging – how relevant is it?

The future of blogging – how relevant is it?

In the ever-changing landscape of the online world, it can be hard to keep track of what is, and what is no longer, relevant.

When it comes to promoting your business on the internet, you’ll want to ensure you are up to date on the latest digital trends. With a market that seems suddenly crowded with reels, TikToks and other video content, you may be tempted to ask yourself whether the time and effort put into blogging is still worth it.

In short, the answer is yes – as long as you’re doing it right.

As well as a creative outlet for you to demonstrate your passion for certain subjects, blogs are still a lucrative way for you to reach your intended audience.

You’re the expert on your subject – so show it!

In a time where popular search engines such as Google reward websites for quality content, choosing a topic relating to your business that you are genuinely enthusiastic about will help boost your rankings online.

Rather than writing a blog densely packed with keywords that can seem repetitive and, at times, nonsensical, posting regular articles on subjects you are knowledgeable about is more likely to pull in loyal readers, which in turn could lead to an increase in product sales, or a further inquiry about your services.

Write about what you’re good at, rather than trying to predict what you think your audience wants to hear. Blog posts crammed full of jargon are a surefire way to have your customers’ eyes glaze over, and more than likely clicking onto a competitor’s site instead.

Keep it short, and to the point

Be concise.

In today’s world, people are often short on time, and will often skim read to obtain the information they need. There is, therefore, nothing more off-putting to the casual viewer then reams of block text, reminiscent of their school exam booklets.

Short, snappy paragraphs and clear, succinct information is more likely to retain your visitors’ attention, allowing for the possibility of conversion.

Be patient – it’s a slow burn

While everything online seems to move at a rate of knots these days, blogging is a process that takes time and effort before you can start to see the rewards.

However, with a little patience, and a dedicated schedule of quality posts that show off your knowledge, we promise you it’s worth it.

For more information about how we can help your business grow online, speak to our team at Engage Web today.

Lia Bartley

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