It’s said that the very first form of advertising originated from steel carvings as far back as 2,000 BC.
While there was perhaps slightly before the advent of Facebook, it goes to show that even the Ancient Egyptians thought they were onto something.
Fast forward to the more modern landscape we’re familiar with today. Advertising has seen a surge in popularity over the last century. It became a major movement in the dawn of radio and, later, television in the early 1900s, and enjoyed its “Golden Age” between the 60’s and 80’s, perhaps reflecting the easing tension following the Cold War.
Now, in the 21st century, technology has once again shaped the way we advertise. Below, we take a look at the methods that have emerged over the recent years, given that online commerce is now one of the most prevalent forms of shopping today.
Social media
The rise of social media brings with it numerous avenues for advertisements.
Channels such as Facebook, Instagram and, more recently, TikTok have become powerful tools for promoting products or services, along with opportunities to connect with your audience in a more intimate way.
As in traditional television advertising, where actors, models and other celebrities would endorse products, social media has seen the unique evolution of influencer marketing. Anyone with a camera and a following can become an influencer, allowing for plenty of scope when growing your audience online.
Personalised advertising
This style of advertising has become a cornerstone of modern-day marketing.
When selling products online, brands now have the opportunity to tailor their messaging to each individuals, creating a more intimate and bespoke user experience. Providing a company doesn’t overstep its boundaries where matters of privacy are concerned, this form of advertising can allow customers to build a better relationship with your brand, which in turn can lead to better conversions and better retention.
If you’re interested in taking your business to the next level through digital marketing, we at Engage Web can help. Reach out to our team today to discover our services.
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