Engage Web logo - horizontal-resized
Engage Web Logo White Landscape

The biggest content mistake… ever!

The biggest content mistake… ever!

Any company that knows what it is doing in marketing on the web will understand that buyer behaviour has changed substantially since the start of the Internet revolution.  This change has both its advantages and disadvantages, but one thing that has changed is the buyer’s attitude.

By the time buyers on the internet come to make their purchase, they have already researched the product or service and armed themselves with a lot of information.  They will not tolerate self-promotion or blatant advertising.

What buyers want is a company that provides them with the information they want in a compelling manner without all the hype of ‘ours is the best’.  If you give your customers content that informs them, entertains them and leaves them feeling more informed, then they will be more willing to engage with your company.

Get your content right and you will have a loyal, growing customer base – the path of gold.  Get it wrong and you will simply alienate what could have been potential customers.

It might sound dramatic, but if you deliver content that has only you in mind, buyers will not only ignore you but could even generate negative content or word of mouth that will spread across the internet and online reputation management can be very difficult – and expensive – to rectify.

Get in touch

Please enable JavaScript in your browser to complete this form.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.


Book a consultation with Engage Web

Sorry to interrupt, but would you like to download our FREE Social Media Calendars?

Social Media Calendar Product Mock Up for web

 You can use them to plan your social media and content in advance, saving you time and getting better results. When you use our social media calendars, you'll always know what's trending and what to post about for your business.