A survey undertaken by investment bank Piper Jaffray has revealed that over the past half year, there has been a significant reduction in the number of teenagers using Facebook.
The findings support a previous survey, which claimed that less than 50% of teens use Facebook, whereas more than 75% use photo-sharing platform Instagram and around 60% are on Twitter.
The recent Piper Jaffray report found that teenagers’ usage of Facebook fell by over 70% in the early part of 2014. This survey shows Facebook to be the third choice of those aged between 13 and 19 – a significant revelation for internet marketing businesses, or those seeking to increase their market share through tailored news feeds.
There has, for some time now, been chatter about younger users migrating from Facebook, but these surveys seem to confirm it. It looks as though young people are choosing social media platforms that their parents don’t use. Rather than sharing status updates across a wide range of friends, teens are instead turning to photo or message-sharing applications.
Despite this survey and the anecdotal evidence, other research has claimed that teen Facebook usage is still over 70%. That survey, by Forrester Research and Niche, was conducted in June, and perhaps demonstrates the fast-changing nature of social media.
The Piper Jaffray survey highlighted a one per cent rise in younger people using Snapchat, giving the photo-sharing app a 4% chunk of the teen user market. While this represents a sizable increase, it is still small in comparison to Facebook.