A recent search engine optimisation (SEO) study has found the biggest investments in terms of SEO that you need to focus on to help improve your website’s performance in search results.
A recent study that surveyed over 120 marketing professionals about their current content and SEO strategies has revealed the biggest investments in terms of content and SEO in 2023. In this blog, we’ll highlight some of its findings, and suggest some things that you may want to focus on to grow traffic to your website from search engines?
Focus on writing and publishing helpful content for your visitors
This is a very important part of the content and SEO market. Last year, Google released their Helpful Content Update, which focused on evaluating if content is useful to searchers. Google wants to make sure that the information that is ranking highly is going to be useful for their searchers – it’s all about user experience.
The survey found that only 6.6% of marketers saw their rankings decline during this update, which shows that focusing on helpful content is key for getting better results from your SEO campaigns.
This also shows that you need to invest in high-quality content that is useful to visitors. This will result in a better user experience on your website, as well as helping to increase sales.
Old school link-building tactics rated the least important
The survey asked what was the top priority for marketing professionals when it comes to securing high rankings on search engines, and it turned out that backlinks and link-building was the least important, and that most professionals are focusing on content marketing and writing useful content. Therefore, if you want to grow your website through SEO, one of the biggest and most important parts of your SEO campaign should be writing useful content.
There are many more interesting and useful statistics from this survey, which you can download at – https://go.ignitevisibility.com/seo-industry-study/
If you’re looking to grow your search engine visibility, our team at Engage Web can help you by running an SEO campaign for your business. This can include regular useful content added to your website to help you get better rankings and to overall increase your sales and leads. To find out more, get in touch today.
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