Facebook recently held its F8 conference in San Francisco, at which Mark Zuckerberg showed that the company is going from strength to strength.
The F8 conference saw Zuckerberg announce that he believes Facebook is much more than the “single blue app” he started with. Facebook currently has 1.44 billion active users, whereby Groups and WhatsApp have 700 million users respectively and Instagram has 300 million users, according to Statista. But what does this mean and hold for the future?
From everything announced at the conference, two main areas stand out from an internet marketing perspective. Having bought LiveRail last year, Facebook has introduced two changes to the ad exchange, supporting mobile display ads in addition to video ads and allowing the use of anonymised Facebook data to determine which ads to show. This means Facebook will be extending its current ad capabilities – giving those using internet marketing techniques a wider demographic to target. The second area that stands out is that they wish to implement analytics for apps, meaning developers for apps and internet marketers will be able to gain demographics from those using the apps, making it easier to target the placement of ads.
This news is important from a marketing perspective, because it means ads aren’t simply limited to the news feed of users. They will be available more widely across applications owned by Facebook – and with a theoretical combined user count of 3.14 billion users, there is a large potential to take advantage of these new features.
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