Social media content trends to consider in 2023

Luke Meredith

As we usher in another year in the world of marketing, the need for a strategic, focused approach towards social media only grows more important. So with that in mind, we’ve provided a few emerging social media content trends you may want to consider taking advantage of this year.

Shorter videos

Video has truly emerged as a key player in social media content over the past few years. However, the impetus has now shifted in a major way towards the importance of short-form video content able to immediately catch and retain the attention of users, which has been seen most notably in the emergence of TikTok over the past couple of years. TikTok, Facebook and Instagram Reels and YouTube Shorts are great places to target with your video content efforts this year.

Keep an eye on AI

Many industry experts believe 2023 will be the year that sees the widespread emergence of artificial intelligence (AI) in social media content on a scale previously unseen. However, it is hard to know exactly what approaches to AI will be beneficial for your business’ content strategy, if any at all. Make sure you keep your finger on the pulse and keep tabs on what AI is doing and how you could implement it within your business.

Don’t be afraid to diversify

In years gone by, there has been little need to focus your business’s content efforts towards social media platforms other than Facebook, Twitter and Instagram. While these platforms are still important to target despite their consistent instability, especially in the case of Twitter, don’t be fazed by the idea of focusing your content towards LinkedIn, TikTok or other platforms.

If you are looking to master the art of social media and content this year, Engage Web can help. Our Social Media & Content Masterclass will supply you with all you need to know about writing content for your business’s social media strategy. Plus, you’ll come away with your very own content marketing plan that you can immediately implement into your business.

Our event for this month is unfortunately sold out, but you can now book your spot on our one-day workshop in Ellesmere Port this April. To avoid missing out, get your tickets now so you can put our Social Media & Content Masterclass in your diary for Friday, April 14th.

About
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Luke Meredith

Content Editor at Engage Web

At home in both the digital sector and the world of communications, Luke thrives on deadlines and has held roles in healthcare, retail and digital marketing, gaining a sound knowledge of a wide range of sectors. He’s a massive swot as well, holding a first-class degree in BA Communication and Media, and now uses his writing skills and keen editorial eye in his role as Content Editor here. Luke helps to oversee our clients’ content requirements, while also looking after a pool of freelance writers across three continents.

Social media content trends to consider in 2023